Company: Hasbro // Art Director: Anne Marie Horne

Logo and packaging were redesigned to contemporarize the brand. Several concepts were presented, with this final concept handed off to the brand art director for final execution.

Company: Hasbro // Art Director: Anne Marie Horne

Company: Hasbro // Art Director: Anne Marie Horne

Company: Hasbro // Art Director: Matt Mattus

Logo and packaging concepts for new line of toys Baby Alive: Crib Life. Logo, pattern and packaging design were pitched for the toy.

Final product for refernce.

Company: Hasbro // Art Director: Josie Payano

Illustration of scene and characters for use in product packaging. Intended to capture the rounded, rolling world as seen by Weebles.

As used in final packaging.

As used in final packaging

Company: Hasbro // Art Director: Anne Marie Horne

Pattern for line segment.

Logo concepts for various line segments.

Logo concepts for exploratory new line.

"Cutie Marks" pattern for use in brand marketing.

Company: Hasbro // Art Director: Matt Mattus

Logo exploration for animated show.

Logo exploration for animated show.

Logo exploration for animated show.

Concept artwork exploration for animated show.

Concept artwork exploration for animated show.

Concept artwork exploration for animated show.

Concept artwork exploration for animated show.

Company: Hasbro // Art Director: Christian Lownds

Company: Hasbro // Art Director: Anne Marie Horne

Concept logo for line segment.

Company: Hasbro // Art Director: Wioletta Zoldak

"Ages and Stages" icon concept.

"Ages and Stages" icon concept.